Cheers:
Unmanned Store

Art Direction / Activation / Social / Print Collaterals

Back in 1998, Cheers opened its very first store with a simple goal – to provide customers with what they need, anywhere, anytime. Now with the advancement of AI (artificial intelligence), Cheers opened its very first unmanned store at Our Tampines Hub. The team was tasked to come up with an activation, visual merchandising, livery, wayfinding and roll out print and digital collaterals for the launch.

The Cheers unmanned store represents a glimpse into the future of retail technology. With this in mind, ideas to promote the store’s opening are inspired by the futuristic tech aspect of the store, as well as the components of the key visual.