Singaplural 2019

 

Art Direction / Brand Identity / Wayfinding

SingaPlural is a collaborative platform and exhibition that plays on the results when pairing unlikely brands with creatives. And out of that clash of ideas and friction, a creative spark that reinvents industries. Inspired by the evolution of different species in new and harsh environments, the theme of “Unnatural Phenomenon” was birthed. Taking cues from this adaptive nature, we developed an illustrative logo and typeface that communicated this bizarre occurrence.

 
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Credits—

Creative Director: Edwin Tan
Account Executive: Yean Chang
Designers: Meroo Seth, Trin Oukpham, Clara Chong
Wayfinding: Xie Zongming, Edmund Zhang
Animator: Shawn Aik

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